Our Story: The Vision Behind Ascend
Leading with Heart. Supporting with Purpose.
Kia ora, I’m Jayde — founder of Ascend Assistants and your behind-the-scenes business partner.
After over 10 years in leadership, recruitment, and client service roles, I witnessed first-hand how burnout, admin overload, and poor work culture can hold brilliant businesses (and people) back. I knew there had to be a better way to grow — one rooted in trust, wellness, and support. Ascend was born from that vision.
A Business Built for Modern Leaders
We help New Zealand business owners streamline their operations, reduce stress, and scale with confidence — all while reclaiming their time and wellbeing.
We’re not just here to tick off your task list. We’re here to walk beside you, lighten the load, and empower you to lead and grow with clarity and calm. Because your business isn’t just about growth — it’s about how you grow.
Ascend is here to challenge outdated business norms and co-create a new way of working — one where efficiency and empathy can coexist.
We’re building a community of leaders who value balance as much as results. If you’re one of them, we’d love to support your journey.
Warmly,
Jayde Pike
Founder – Business Support & Client Engagement Partner
(on a mission to make work feel better)
Meet Te Kapua: Growth & Engagement Lead
Driving growth through strategy, connection, and heart.
Kia ora, I’m Te Kapua — Co-Founder of Ascend Assistants and your go-to for all things lead generation and Facebook Ads strategy.
With a background in sales, recruitment, and leadership, I’ve helped over 300 people into meaningful employment and supported many businesses across Aotearoa to grow their reach, build stronger client pipelines, and convert with confidence.
I bring an analytical mind, a love for strategy, and a genuine passion for helping people succeed.
My Role at Ascend
As our Growth & Engagement Manager, I specialise in connecting businesses with opportunities that align — from Facebook Ad campaigns to lead-gen funnels and client attraction strategies. Every business is different, so I take the time to understand your goals and craft tailored solutions that deliver real results.
Why I Do This Work
People are at the centre of everything I do. My experience in case management and people-first leadership means I bring both adaptability and genuine connection to the table — whether I’m building ads or building trust.
Outside of Ascend, you’ll find me in the gym, on the golf course, or deep in a book — always learning, always growing.
Ngā mihi,
Te Kapua Murray
Co-Founder – Growth & Engagement Manager