Our Story: The Vision Behind Ascend
Leading with Heart. Supporting with Purpose.
Kia ora! I’m Jayde, founder of Ascend Assistants and your go-to for getting things sorted behind the scenes.
After over a decade working in leadership, recruitment, and client service, I saw how so many good people were burning out trying to do it all — juggling admin, running their business, and keeping up with everything else. I’ve felt that pressure too.
I knew there had to be a better, more human way to grow a business — one that values trust, wellbeing, and solid support. That’s why we started Ascend. To help business owners like you breathe easier, get your time back, and build something sustainable (and actually enjoyable).
A Business Built for Modern Leaders
We help kiwi business owners simplify their operations, reduce stress, and scale with confidence.... all while reclaiming their time and wellbeing.
We’re not just here to tick off your task list. We’re here to walk beside you, lighten the load, and empower you to lead and grow with clarity and calm. Because your business isn’t just about growth — it’s about how you grow.
Ascend is here to challenge outdated business norms and co-create a new way of working — one where efficiency and empathy can coexist.
We’re building a community of leaders who value balance as much as results. If you’re one of them, we’d love to support your journey.
Warm regards, ,
Jayde Pike
Founder/Business Support Manager
(on a mission to make work feel better)
Growth & Engagement Lead
Driving growth through strategy, connection, and heart.
Kia ora, I’m Te Kapua — Co-Founder of Ascend Assistants and your go-to for all things lead generation and Facebook Ads strategy.
With a background in sales, recruitment, and leadership, I’ve helped over 300 people into meaningful employment and supported many businesses across Aotearoa to grow their reach, build stronger client pipelines, and convert with confidence.
I bring an analytical mind, a love for strategy, and a genuine passion for helping people succeed.
I work directly with business owners to take the stress out of the backend. I’ll meet with you, get to know how your business runs, and figure out where we can save you time using smart, simple automations.
From there, I’ll set everything up for you—from enquiry flows and client follow-ups to booking systems and task tracking. It’s all tailored to how you work, so your business runs smoother and you can focus on what you do best.
Why I Do This Work:
People are at the centre of everything I do. My experience in case management and people-first leadership means I bring both adaptability and genuine connection to the table.
Outside of Ascend, you’ll find me in the gym, on the golf course, or deep in a book — always learning, always growing.
Ngā mihi,
Te Kapua Murray
Co-Founder – Growth & Engagement Manager