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Minimalist office workspace with wooden table and chair – Ascend Assistants

About Ascend Assistants

Ascend Assistants is a dynamic team of experienced consultants dedicated to providing exceptional services tailored to meet the unique needs of our clients. Our mission is to elevate businesses to new heights by offering strategic solutions and expert guidance.

Smart Systems. Real Freedom.

Outsource smarter. Reclaim your time. Grow with less stress.

Your business was meant to give you freedom , not drain you.Ascend helps you come back to the version of your business (and yourself) you dreamed of, with systems and support that take the pressure off and give you your life back.

Our Areas of Expertise

At Ascend Assistants, we specialise in streamlining operations, building stronger client pipelines, and helping businesses run smarter with systems, automations, and practical support. We focus on what moves the needle - clarity, efficiency, and sustainable growth.

Delivering Measurable Results

We’re all about results you can actually feel. We use smart systems, automation, and clear strategy to remove bottlenecks, save time, and lift performance across your business. Every workflow, process, or optimisation we build is designed to create real efficiency, real growth, and real impact — not just “nice-to-have” changes.

Our Guiding Philosophy

Our approach is simple: real solutions, open communication, and support that actually makes a difference. We work closely with you to understand how your business runs, then build systems and automations that make it run better. Everything we do is grounded in trust, transparency, and creating long-term wins for you, your clients, and your growth.

Extensive Industry Experience

With experience across government, sales, recruitment, operations, and now automation, we understand the real challenges business owners face day-to-day. We’ve worked with a wide range of industries, giving us the insight to spot problems quickly and create practical, innovative solutions that actually work in the real world.

Meet Our Team

A team built on trust, expertise, and genuine care.
Get to know the faces behind Ascend.

Jayde Pike

Co-Founder

Kia ora, I’m Jayde (LLB) — founder of Ascend Assistants and someone who genuinely loves helping people feel less overwhelmed in their business.

After years working in leadership, recruitment, and supporting clients, I kept seeing the same thing… amazing business owners running on empty, trying to do everything themselves. I’ve been there too, the pressure, the mental load, the late nights. It’s not sustainable, and it’s not how we’re meant to work. 

My background in law, case management, and people-focused leadership has taught me the importance of clarity, strategy, and real results. I’m here to help you strengthen your pipelines, tighten your systems, and create practical solutions that move your business forward.

Ascend started because I wanted to build a more human way of supporting Kiwi business owners. A way where you can grow without burning out. Where your systems make sense, your workload feels lighter, and you actually get your time back to do life.

We keep things simple, honest, and supportive. Just real partnership, better workflows, and someone in your corner who genuinely wants to see you win.

If you’re ready to breathe a little easier and run your business with more clarity, I’d love to walk that journey with you.


Warmly,
Jayde

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Te Kapua Murray

Co-Founder 

Kia ora, I’m Te Kapua - Co-Founder of Ascend Assistants and your guy for bringing in leads, building pipelines, and making your systems work the way they should.

My experience is in sales, recruitment, and leadership, supporting hundreds of people into meaningful employment and helping businesses across Aotearoa. I’ve learned that growth isn’t just about numbers, it’s about people, trust, and having the right support behind you.

I bring a strategic mind, a calm approach, and a genuine passion for helping business owners win. When we work together, I’ll sit down with you, understand how your business really runs, and map out where we can save you time through simple systems that actually fit your style.

From there, I’ll build everything out, enquiry flows, follow-ups, booking systems, and the tools that keep your clients moving smoothly through your business. No overwhelm, no over complication, just clean, effective setup so you can focus on what you’re great at.

Seeing owners gain confidence, consistency, and momentum is what drives the work I do.

Outside of Ascend, you’ll usually find me at the gym, on the golf course, or deep in a book always learning, always working to be better than yesterday!

Ngā mihi,

Te Kapua 

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